MeeDerby Candidate Spotlight: VP of Revenue and Business Operations – North Carolina
We are working with a Senior Revenue and GTM Transformation leader with 20+ years of experience across revenue operations, sales enablement, commercial strategy, and organizational transformation within technology, healthcare, workforce solutions, and services organizations.
Her career has progressed from frontline sales and account leadership into learning and development, sales enablement, revenue operations, and executive-level GTM leadership. She has become a trusted partner to CEOs, CROs, CCOs, CFOs, and executive teams, translating growth strategy into the operating models, processes, technology, and talent strategies required to improve revenue performance.
She brings a unique combination of commercial and operational leadership, with experience spanning Sales, Marketing, Customer Success, Business Development, Operations, and Enablement. She is highly data-driven, with a focus on pipeline visibility, seller productivity, performance analytics, automation, AI, and revenue technology.
She has led transformation initiatives in both private-equity-backed and publicly traded organizations and has experience operating through significant organizational change, including two successful company exits — an acquisition and an IPO. She is targeting VP, SVP, and executive-level opportunities across Revenue Operations, GTM Strategy & Operations, Commercial Excellence, Revenue Enablement, and enterprise transformation, with particular interest in SaaS, technology-enabled services, workforce and talent solutions, and professional services.
Highlights:
- Built and led global revenue and sales enablement strategies aligned to growth, seller productivity, pipeline performance, and customer expansion.
- Developed board- and executive-level GTM strategies spanning sales structure, territory design, coverage models, operating rhythms, and performance expectations.
- Led revenue operations disciplines including forecasting, pipeline governance, CRM optimization, analytics, lead management, seller productivity, and executive reporting.
- Built and deployed sales methodologies and playbooks leveraging Corporate Visions, MEDDICC, Challenger, value-based selling, discovery, negotiation, and strategic account planning.
- Led revenue technology strategy and optimization across Salesforce, Microsoft Dynamics 365, Clari, Salesloft, Seismic, ZoomInfo, and supporting sales and marketing platforms.
- Built and evolved Business Development operating models, including targeting, segmentation, performance expectations, technology, and sales integration.
- Created KPI frameworks and executive dashboards focused on pipeline health, coverage, conversion, lead performance, customer expansion, and revenue productivity.
- Led cross-functional transformation initiatives across Sales, Marketing, Customer Success, Finance, Operations, and Technology, translating enterprise strategy into executable processes and measurable actions.
Interested in learning more? Contact Kim Whiteley (kim@meederby.com) today!
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