MeeDerby Candidate Spotlight – Senior Marketing Executive – Mid-Atlantic
We are partnering with a Baltimore-based senior marketing executive with extensive experience leading brand strategy and B2B/B2C marketing operations within global, national, mission-driven organizations. As a member of executive leadership teams, this leader has worked closely with CEOs, boards, and senior stakeholders to align marketing strategy, growth initiatives, and organizational objectives.
Most recently serving as Senior Vice President of Marketing, this candidate led the transformation of a multi-brand organization’s marketing function, overseeing strategic planning, digital transformation, and integrated communications. Their background spans both agency and in-house roles, with a proven ability to drive brand growth and market expansion across diverse industries, including technology, financial and professional services, hospitality, and education.
Key Accomplishments
– Served as a strategic advisor to executive leadership, driving brand positioning, go-to-market strategy, and cross-functional collaboration during periods of organizational change and growth.
– Led the rebranding and digital transformation of a national organization, unifying multiple brands under a cohesive marketing strategy.
– Built and developed high-performing marketing teams, nurturing talent and fostering a culture of creativity, accountability, and results.
– Oversaw demand generation, digital marketing, content strategy, public relations, and event marketing, driving measurable growth in engagement and revenue.
– Implemented data-driven marketing frameworks, leveraging analytics to optimize campaigns and inform business decisions.
– Directed internal and external communications, ensuring brand consistency and alignment with organizational values.
– Partnered with executive leaders across Operations, Technology, Sales, and Product to develop strategies supporting business expansion and market leadership.
– Advised leadership teams on market trends, competitive positioning, and opportunities for innovation in marketing and communications.
This executive combines strategic vision with hands-on operational expertise, bringing a proven ability to build scalable marketing infrastructure while serving as a trusted partner to executive teams. Their experience includes supporting organizations through transformation, market entry, and rapid growth, with a strong focus on brand integrity, team development, and measurable results.
Contact Sue Jagan (sue@meederby.com) today to learn more about this candidate!
